While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games. In 2016, King was acquired by Activision Blizzard for $5.9 billion. It has launched several spin-offs, including Soda Saga, Jelly Saga and Friends Saga, which have all generated hundreds of millions for the publisher. Off the back of Candy Crush’s success, King filed for IPO in 2013.Įven though Candy Crush has remained a stable revenue source for King, it Kings monthly active users peaked in 2015. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get started That's a combined $258 million.Zoomd’s DSP: Masterful UA meets smart retargeting The full four-title Candy Crush series made up 85 percent of the studio's entire revenue. The game's publisher King made over $450 million in Q3 2019, $85 million of which was generated by Candy Crush Soda Saga alone. “Potential competitors in the puzzle genre should keep an eye on King’s games and especially the Saga series, as – despite their age – they continue to be the champions of their genre when it comes to revenue." “For comparison, Great Britain, which came in second place for player spending, has contributed $135 million, or just under 7 per cent, of Soda Saga’s lifetime revenue.” “King’s pop-themed match-three-the second oldest title in its sugary Candy Crush series-is especially popular in America, having accumulated $1.1 billion (55 per cent) of its revenue in the U.S. That's 17 percent and 12 percent of all downloads, respectively. Likewise, both the US and India are the biggest downloaders of the game - 68 million downloads have come from the States, while 50 million are from India. Half of that revenue has been generate in the States alone, but the game has also proved popular in India, according to the analysts. Since the mobile game's launch way back in 2014, Candy Crush Soda Saga has raked in 410 million app downloads across the App Store and Google Play. Candy Crush is continuing to crush it almost six years after its release.Ĭandy Crush Soda Saga has made over $2 billion in lifetime revenue, according to the latest report from Sensor Tower Store Intelligence.
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